B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- search volume decline forecast for Traditional search engine volume (2026 (forecast published Feb 2024))
Gartner's Predicts 2024 report forecast that traditional search engine volume would drop 25% by 2026 as AI chatbots absorbed queries.
- The author notes this forecast did not materialize as query volume held while click-through rates fell instead.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026 (forecast published Feb 2024)
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier A
https://www.answermaniac.ai/blog/aeo-vs-seo-pipeline-impact ↗
Source Article
AEO vs SEO: What Answer Engine Optimi...
Original Research
Gartner
· Original study ↗
Methodology
Gartner Predicts 2024 forecast; article notes prediction did not land
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Traditional search engine volume: 25% search volume decline forecast. Source: Gartner (2026 (forecast published Feb 2024)). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-search-volume-drop-forecast
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<blockquote cite="https://lighthousedata.io/data/gartner-search-volume-drop-forecast" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- search volume decline forecast for Traditional search engine volume<br><small>Source: Gartner (2026 (forecast published Feb 2024)) · <a href="https://lighthousedata.io/data/gartner-search-volume-drop-forecast" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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