B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
67%
67% -- buyer preference rep free experience for B2B buyers (2026)
67% of buyers prefer a rep-free experience, relying on digital interactions and self-service access to information throughout the buying journey.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://www.alphabold.com/accelerate-progress-with-the-new-d365-sales-dashboard/ ↗
Source Article
Accelerate Progress with the New D365 Sales Dashboard
Original Research
Gartner
· Original study ↗
Methodology
Gartner research cited by AlphaBOLD
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 67% buyer preference rep free experience. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-rep-free-buyers-67
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<blockquote cite="https://lighthousedata.io/data/gartner-rep-free-buyers-67" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- buyer preference rep free experience for B2B buyers<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/gartner-rep-free-buyers-67" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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