B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$12,900,000
$12,900,000 -- average annual financial impact of poor data quality for organizations (2026)
Gartner estimates the average annual financial impact of poor data quality at $12.9 million per organization.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$12,900,000
Unit
Currency Usd
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Gartner
Primary
Tier B
https://www.datamagnet.co/post/clean-crm-data-before-migration/ ↗
Source Article
Clean Your CRM Data Before You Migrate - Here's Why It Matters
Disclosure: Datamagnet publishes this article. Product capabilities described below are based on public documentation, retrieved July 20, 2026.
Why You Should Clean Your CRM Data Before Migrating (Not After)
You're moving from HubSpot to Salesforce, or the other way around, and the project is alread…
Original Research
Gartner
· Original study ↗
Methodology
Gartner estimate
Methodology documented
Segmentation
IndustryB2B
Company SizeEnterprise
RegionUS
RoleAll marketers
Cite this stat
Plain Text
organizations: $12,900,000 average annual financial impact of poor data quality. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-poor-data-quality-cost
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<blockquote cite="https://lighthousedata.io/data/gartner-poor-data-quality-cost" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$12,900,000</strong> -- average annual financial impact of poor data quality for organizations<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/gartner-poor-data-quality-cost" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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