B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
63%
63% -- share of must have features unused for B2B software purchases (2024)
63% of stated "must-have" features remain unused in the first 90 days after purchase.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
2,847
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://arisegtm.com/blog/persona-intelligence-behavioural-validation-guide ↗
Source Article
Persona Intelligence: The Behavioral Validation Revolution
Original Research
Gartner
· Original study ↗
Methodology
Gartner study of 2,847 B2B software purchases across 15 categories
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B software purchases: 63% share of must have features unused. Source: Gartner (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-must-have-features-unused-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gartner-must-have-features-unused-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- share of must have features unused for B2B software purchases<br><small>Source: Gartner (2024) · <a href="https://lighthousedata.io/data/gartner-must-have-features-unused-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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