B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
44%
44% -- share preferring sales person free sales process for Millennial buyers (2026)
According to Gartner, 44% of millennials prefer a salesperson-free sales process.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://podymos.com/learning-center/5-ways-to-shorten-your-medtech-sales-cycles ↗
Source Article
5 ways to shorten your MedTech sales cycles
5 ways to shorten your MedTech sales cycles
MedTech sales cycles are long. But in most cases, they’re longer than they need to be, and the reason is simpler than you might think.
Sales teams are spending a huge amount of time answering the same questions again and again: the issues, fears and concer…
Original Research
Gartner
· Original study ↗
Methodology
Cited by Podymos as a Gartner finding; original methodology not stated
Methodology documented
Segmentation
IndustryHealthcare
RegionGlobal
Cite this stat
Plain Text
Millennial buyers: 44% share preferring sales person free sales process. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-millennials-salesperson-free-preference
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<blockquote cite="https://lighthousedata.io/data/gartner-millennials-salesperson-free-preference" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- share preferring sales person free sales process for Millennial buyers<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/gartner-millennials-salesperson-free-preference" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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