B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
52%
52% -- share of marketing leaders spending most analytics time on data management for marketing leaders (2022)
52% of marketing leaders spend most of their analytics time on data management (preparing, formatting, and integrating).
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2022
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://alembic.com/build-in-house-or-buy ↗
Source Article
MMM & MTA: Build In-House or Buy?
MMM & MTA: Build In-House or Buy?
Published: 9/27/2022
“Code is a liability. Every line of code is a commitment: to maintain it, to explain it; to a direction.” -Kevlin Henney.
Marketing Intelligence Data Science and AI at Scale
There is no shortage of open source and commercial tools in data scienc…
Original Research
Gartner
· Original study ↗
Methodology
Cited from Gartner
Methodology documented
Segmentation
Industrymarketing
Company SizeEnterprise
RegionGlobal
RoleCMO
Cite this stat
Plain Text
marketing leaders: 52% share of marketing leaders spending most analytics time on data management. Source: Gartner (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-marketing-analytics-data-management
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<blockquote cite="https://lighthousedata.io/data/gartner-marketing-analytics-data-management" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- share of marketing leaders spending most analytics time on data management for marketing leaders<br><small>Source: Gartner (2022) · <a href="https://lighthousedata.io/data/gartner-marketing-analytics-data-management" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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