B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
45%
45% -- lead growth rate for companies that utilized lead generation agencies (2023)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://demandaygroup.blogspot.com/2024/12/the-cost-of-not-using-b2b-sales-lead.html ↗
Source Article
The Cost of Not Using a B2B Sales Lead Generation Agency
The Cost of Not Using a B2B Sales Lead Generation Agency
Not using a B2B sales lead generation agency can result in several costs, including missed opportunities, wasted time, and inefficient lead conversion processes. Companies often struggle with challenges like turning Marketing Qualified Leads (…
Original Research
Gartner
· Original study ↗
Methodology
Reported by Gartner
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies that utilized lead generation agencies: 45% lead growth rate. Source: Gartner (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-lead-generation-growth
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<blockquote cite="https://lighthousedata.io/data/gartner-lead-generation-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- lead growth rate for companies that utilized lead generation agencies<br><small>Source: Gartner (2023) · <a href="https://lighthousedata.io/data/gartner-lead-generation-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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