B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
64%
64% -- consumers finding customer experience more important than price for global consumers (2026)
64% of people find customer experience more important than price when making a purchase decision.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://applaunchpartners.com/2026s-retention-avoid-these-marketing-mistakes/ ↗
Source Article
2026 Retention: Avoid Common Marketing Mistakes
Original Research
Gartner
· Original study ↗
Methodology
Gartner research cited secondhand; methodology not described
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 64% consumers finding customer experience more important than price. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-cx-over-price-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gartner-cx-over-price-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- consumers finding customer experience more important than price for global consumers<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/gartner-cx-over-price-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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