B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
17%
17% -- share of buying time with suppliers for B2B buyers (2026)
B2B buyers spend approximately 17% of their total buying journey time meeting with potential suppliers.
- Estimated percentage based on Gartner research
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier A
https://www.mqlmagnet.com/post/what-is-conversion-rate-optimization ↗
Source Article
What Is Conversion Rate Optimization? A B2B Guide | MQL Magnet
What is Conversion Rate Optimization? B2B Marketing Guide
Updated: Sep 6
Key takeaways CRO is a research discipline, not a design opinion. You collect evidence, form a hypothesis, test it, and keep what wins. Skip the research and you're just redesigning. The all-industry median landing page convert…
Original Research
Gartner
· Original study ↗
Methodology
Gartner B2B buying journey research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 17% share of buying time with suppliers. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-buyer-time-with-suppliers-17
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<blockquote cite="https://lighthousedata.io/data/gartner-buyer-time-with-suppliers-17" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- share of buying time with suppliers for B2B buyers<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/gartner-buyer-time-with-suppliers-17" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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