B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- pct preferring fully digital self service for B2B buyers (Gartner survey respondents) (2025-09)
70% of surveyed B2B buyers prefer fully digital self-service.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025-09
Entity
Sample Size
645
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Gartner
Primary
Tier C
https://r-sun.ai/products/talkulate-ai-cpq/ai-guided-selling-software ↗
Source Article
AI Guided Selling Software | Adaptive Task Interview
AI guided selling software: an interview that prices the build
Give buyers a priced build before they call
Topics
- AI guided selling software
- guided selling software
- AI guided selling
- catalog guided selling
- guided selling CPQ
- buyer interview automation
What is AI guided selling software?
…
Original Research
Gartner
· Original study ↗
Methodology
Gartner B2B buyer survey, fieldwork Aug-Sep 2025, n=645-646; cited via Gartner press release dated Mar 9, 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers (Gartner survey respondents): 70% pct preferring fully digital self service. Source: Gartner (2025-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-b2b-buyers-prefer-digital-self-service
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<blockquote cite="https://lighthousedata.io/data/gartner-b2b-buyers-prefer-digital-self-service" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- pct preferring fully digital self service for B2B buyers (Gartner survey respondents)<br><small>Source: Gartner (2025-09) · <a href="https://lighthousedata.io/data/gartner-b2b-buyers-prefer-digital-self-service" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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