B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
53%
53% -- share of marketing decisions informed by analytics for marketing organizations (2025)
Only 53% of marketing decisions are informed by analytics.
- Cited secondhand from Gartner research
- Ratio reported as unchanged in five years
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://delineate.ai/blog/7-skills-cmi-teams-will-need-by-2028/ ↗
Source Article
The 7 Skills CMI Teams Will Need by 2028 (And How to Build Them) - Delineate AI
On September 2, 2025, LEGO announced that 146 fan-designed sets had crossed the 10,000-supporter threshold on its Ideas platform, qualifying them for official review. What began in 2008 as a playful experiment in fan engagement has become one of the company’s most effective innovation engines. Sever…
Original Research
Gartner
· Original study ↗
Methodology
Gartner research, cited secondhand; ratio unchanged in five years
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing organizations: 53% share of marketing decisions informed by analytics. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-analytics-informed-marketing-decisions
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<blockquote cite="https://lighthousedata.io/data/gartner-analytics-informed-marketing-decisions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- share of marketing decisions informed by analytics for marketing organizations<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/gartner-analytics-informed-marketing-decisions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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