B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- sales increase rate for The GAP (2013)
The GAP drove a 30% increase in sales from a location-based mobile coupon push program in partnership with Visa and IBM.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IBM
Primary
Tier B
http://stevefarnsworth.wordpress.com/2013/02/28/everyones-got-mobile-marketing-but-do-you-get-how-di… ↗
Source Article
Everyone's Got Mobile Marketing, But Do You Get How Different It Now Is?
Original Research
IBM
· Original study ↗
Methodology
Result of location-based mobile coupon program with IBM and Visa, presented at IBM Partner World Leadership Conference 2013
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
The GAP: 30% sales increase rate. Source: IBM (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gap-mobile-coupon-sales-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gap-mobile-coupon-sales-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- sales increase rate for The GAP<br><small>Source: IBM (2013) · <a href="https://lighthousedata.io/data/gap-mobile-coupon-sales-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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