B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
72%
72% -- brand loyalty influence rate for consumers (2025)
72% of people say a gamified experience positively influences their brand loyalty, according to an eMarketer report.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier C
https://mobiledominate.com/gamified-mobile-marketing-tips/ ↗
Source Article
Gamified Mobile Marketing Tips That Drive Engagement
Gamified Mobile Marketing Tips to Build Engagement
With the growing dominance of mobile devices, marketers are seeking innovative ways to capture users’ attention in a crowded digital landscape. Enter gamified mobile marketing. By integrating game-like elements into promotions or mobile apps, brands…
Original Research
eMarketer
· Original study ↗
Methodology
Cited as an eMarketer report; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 72% brand loyalty influence rate. Source: eMarketer (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gamified-experience-brand-loyalty-72pct
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<blockquote cite="https://lighthousedata.io/data/gamified-experience-brand-loyalty-72pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- brand loyalty influence rate for consumers<br><small>Source: eMarketer (2025) · <a href="https://lighthousedata.io/data/gamified-experience-brand-loyalty-72pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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