B
Evidence Grade B
Graded
under review
Safe to Cite
Current
67%
67% -- share preferring ads that do not stop gameplay for mobile games players (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
2,200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
YouGov
Primary
Tier A
https://audiomob.io/blog/yougov-survey ↗
Source Article
Play on.™
Original Research
YouGov
· Original study ↗
Methodology
YouGov survey of 2,200 mobile games players commissioned by AudioMob
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile games players: 67% share preferring ads that do not stop gameplay. Source: YouGov (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gamers-prefer-non-interruptive-ads-67
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gamers-prefer-non-interruptive-ads-67" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- share preferring ads that do not stop gameplay for mobile games players<br><small>Source: YouGov (2026) · <a href="https://lighthousedata.io/data/gamers-prefer-non-interruptive-ads-67" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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