B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- brand discovery during gameplay for gamers (2025)
50% of gamers discover new brands during gameplay.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Newzoo
Primary
Tier B
https://planleft.com/blog/in-game-ads-cross-generational-targeting-untapped-buyers/ ↗
Source Article
In-Game Ads Offer Cross-Generational Targeting to Untapped-Buyers - Plan Left
With almost 80% of the online population gaming in some form, video games are no longer played by only the younger generations. This has made in-game ads the new brand exposure opportunity so many miss. By 2029, the projected market revenue of in-game ads will be $169.4 billion worldwide. As the New…
Original Research
Newzoo
· Original study ↗
Methodology
Newzoo gamer study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
gamers: 50% brand discovery during gameplay. Source: Newzoo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gamers-discovering-brands-gameplay
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<blockquote cite="https://lighthousedata.io/data/gamers-discovering-brands-gameplay" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- brand discovery during gameplay for gamers<br><small>Source: Newzoo (2025) · <a href="https://lighthousedata.io/data/gamers-discovering-brands-gameplay" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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