B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
86%
86% -- positive brand response rate for gamers (sports, beverage, technology, automotive industries) (2025)
86% of gamers respond positively to in-game ads/branding from the sports, beverage, technology, and automotive industries.
Lighthouse Research Team
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Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Source Article
In-Game Ads Offer Cross-Generational Targeting to Untapped-Buyers - Plan Left
With almost 80% of the online population gaming in some form, video games are no longer played by only the younger generations. This has made in-game ads the new brand exposure opportunity so many miss. By 2029, the projected market revenue of in-game ads will be $169.4 billion worldwide. As the New…
Methodology
Also 86% for Beverage, Technology, Automotive
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
gamers (sports, beverage, technology, automotive industries): 86% positive brand response rate. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gamer-positive-response-sports-beverage-tech-auto
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<blockquote cite="https://lighthousedata.io/data/gamer-positive-response-sports-beverage-tech-auto" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- positive brand response rate for gamers (sports, beverage, technology, automotive industries)<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/gamer-positive-response-sports-beverage-tech-auto" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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