B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
35%
35% -- share of gamers preordering for brand loyalty for video game preorders (2025)
35% of gamers who preorder games cite brand loyalty (the game being part of an enjoyed franchise) as a motivation for preordering.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
timesact.com
Primary
Tier C
https://timesact.com/blog/how-to-run-an-effective-preorder-strategy/ ↗
Source Article
How to Run an Effective Preorder Strategy
News › Pre-Order
How to Run an Effective Preorder Strategy
Did you ever feel the sting of telling a customer, “Sorry, we’re out of stock”? Or have you wondered how to create hype for a new product launch? In this article, we’ll talk about a savvy marketing tactic that will create hype around your pr…
Original Research
timesact.com
· Original study ↗
Methodology
Survey of gamers who preorder games; cited in article
Methodology documented
Segmentation
IndustryGaming
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
video game preorders: 35% share of gamers preordering for brand loyalty. Source: timesact.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/game-preorder-motivation-brand-loyalty
HTML Embed
<blockquote cite="https://lighthousedata.io/data/game-preorder-motivation-brand-loyalty" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- share of gamers preordering for brand loyalty for video game preorders<br><small>Source: timesact.com (2025) · <a href="https://lighthousedata.io/data/game-preorder-motivation-brand-loyalty" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.