B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

25%

25% -- share of gamblers who gamble in response to advertising for UK gamblers (2025)

2025  · All-Party Parliamentary Group on Gambling Reform

Nearly 25% of people who gamble in the UK do so directly in response to advertising.

  • Stated as nearly 25%
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Attribution: All-Party Parliamentary Group on Gambling Reform View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2025
Entity
UK gamblers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
All-Party Parliamentary Group on Gambling Reform Primary Tier B
https://martechtrend.com/gambling-advertising-regulation-uk/ ↗
Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl
Source Article
UK MPs Debate Gambling Advertising Regulation and Reform
UK Parliament Debates Gambling Advertising as Public Health Concern The debate around gambling advertising regulation in the UK has intensified, with Members of Parliament (MPs) framing the issue as a significant public health challenge. During a recent session in Westminster, both Labour and Conser…
Original Research
All-Party Parliamentary Group on Gambling Reform · Original study ↗

APPG findings cited by Dr Beccy Cooper in parliamentary debate

Methodology documented
Industrymarketing
Plain Text
UK gamblers: 25% share of gamblers who gamble in response to advertising. Source: All-Party Parliamentary Group on Gambling Reform (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gambling-in-response-to-ads-25
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<blockquote cite="https://lighthousedata.io/data/gambling-in-response-to-ads-25" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- share of gamblers who gamble in response to advertising for UK gamblers<br><small>Source: All-Party Parliamentary Group on Gambling Reform (2025) · <a href="https://lighthousedata.io/data/gambling-in-response-to-ads-25" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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