B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
14,700,000
14,700,000 -- websites using ga4 for GA4 (2026)
More than 14.7 million websites globally run GA4.
- Source mentions 14.7 million+ websites
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
14,700,000
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digital Applied
Primary
Tier B
https://atlasperk.com/guides/technology-for-travel/analytics-tracking/ ↗
Source Article
Analytics Tracking for Travel: GA4, sGTM & Consent
Analytics Tracking for Travel Businesses
Market Verdict: Analytics Tracking for Travel in 2026
Three compounding crises threaten analytics tracking for travel businesses: GA4’s 14-month data retention cap versus travel’s need for year-over-year seasonality analysis, Consent Mode v2 enforcement erodi…
Original Research
Digital Applied
· Original study ↗
Methodology
Digital Applied GA4 adoption statistics
Methodology documented
Segmentation
IndustryTravel
RoleAll marketers
Cite this stat
Plain Text
GA4: 14,700,000 websites using ga4. Source: Digital Applied (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ga4-websites-14-7-million
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<blockquote cite="https://lighthousedata.io/data/ga4-websites-14-7-million" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14,700,000</strong> -- websites using ga4 for GA4<br><small>Source: Digital Applied (2026) · <a href="https://lighthousedata.io/data/ga4-websites-14-7-million" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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