B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
41%
41% -- share of ga4 properties with zero custom dimensions for GA4 properties (2025)
41% of GA4 properties audited have zero custom dimensions.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Emergent Solutions
Primary
Tier B
https://emergentsolution.com/audits/google-analytics ↗
Source Article
Fractional CTO & CFO Consulting | Open Source Software-First GTM Stack — Emergent Solutions
Your Analytics Setup, Graded
We audit your GA4 property configuration, conversion tracking, and data quality to ensure you're making decisions with complete, accurate data.
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What We Check
- Data stream configuration
- Conversion event setup
- Custom dimensions review
- Audience de…
Original Research
Emergent Solutions
· Original study ↗
Methodology
Based on hundreds of GA4 audits conducted by Emergent Solutions
Methodology documented
Segmentation
IndustryAll
RoleAll marketers
Cite this stat
Plain Text
GA4 properties: 41% share of ga4 properties with zero custom dimensions. Source: Emergent Solutions (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ga4-properties-no-custom-dimensions
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<blockquote cite="https://lighthousedata.io/data/ga4-properties-no-custom-dimensions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- share of ga4 properties with zero custom dimensions for GA4 properties<br><small>Source: Emergent Solutions (2025) · <a href="https://lighthousedata.io/data/ga4-properties-no-custom-dimensions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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