B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
90,000,000
90,000,000 -- annual platform audience for G2 (2024)
Approximately 90 million people research, compare, and buy software on G2 each year.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90,000,000
Unit
Count
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
G2
Primary
Tier A
https://company.g2.com/news/how-g2-marketing-solutions-drives-roi ↗
Source Article
How G2 Marketing Solutions Drives ROI
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While G2 has long been known as the top place to go for feedback on B2B software, we have evolved over the past 11 years to do so much more than review collection. Of course, reviews power our business – all 2.4M+ of them – informing software pur…
Original Research
G2
· Original study ↗
Methodology
Platform official announcement; annual audience reach claim for G2 marketplace
Methodology documented
Segmentation
IndustryB2B
Company SizeEnterprise
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
G2: 90,000,000 annual platform audience. Source: G2 (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/g2-annual-software-researchers-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/g2-annual-software-researchers-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90,000,000</strong> -- annual platform audience for G2<br><small>Source: G2 (2024) · <a href="https://lighthousedata.io/data/g2-annual-software-researchers-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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