B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
17.9%
17.9% -- brand likability lift for B2B brands using funny ads (2026)
Funny ads from B2B brands can increase how much people like the company by up to 17.9% compared to non-funny ads.
- States 'up to' 17.9%
- Based on comparison with non-funny ads
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
17.9%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Science Says
Primary
Tier B
https://app.sciencesays.com/archive?404=/p/use-copy-boost-results&page=4 ↗
Source Article
Science Says
Original Research
Science Says
· Original study ↗
Methodology
Research summary from Science Says; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B brands using funny ads: 17.9% brand likability lift. Source: Science Says (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/funny-b2b-ads-likability
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<blockquote cite="https://lighthousedata.io/data/funny-b2b-ads-likability" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17.9%</strong> -- brand likability lift for B2B brands using funny ads<br><small>Source: Science Says (2026) · <a href="https://lighthousedata.io/data/funny-b2b-ads-likability" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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