B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
20%
20% -- funnel prospects lost per step for multi-step conversion funnels (2025)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Unbounce
Primary
Tier C
https://www.nextdropdesign.com/resources/is-my-google-analytics-actually-giving-me-wrong-data ↗
Source Article
Is My Google Analytics Actually Giving Me Wrong Data?
You check your Google Analytics regularly, make decisions based on the reports you see, and assume the data accurately reflects your marketing performance. But if you're using the default GA4 setup that most businesses install, you're likely making critical business decisions based on incomplete or …
Original Research
Unbounce
· Original study ↗
Methodology
Range 20-30%; midpoint extracted
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
multi-step conversion funnels: 20% funnel prospects lost per step. Source: Unbounce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/funnel-step-loss-20-30
HTML Embed
<blockquote cite="https://lighthousedata.io/data/funnel-step-loss-20-30" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- funnel prospects lost per step for multi-step conversion funnels<br><small>Source: Unbounce (2025) · <a href="https://lighthousedata.io/data/funnel-step-loss-20-30" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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