B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
39%
39% -- category share of beverage sales for Functional beverage category (2025)
The functional beverage category represents 39% of all beverage sales.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
heywell
Primary
Tier C
https://masters.vc/portfolio-company-spotlight-heywell/ ↗
Source Article
Portfolio Company Spotlight: heywell - Sybilla Masters Fund
Portfolio Company Spotlight: heywell
SEATTLE, WA – We’re excited to share this month’s portfolio company highlight: heywell, co-founded by Ashley Selman and Britt Dougherty. We first invested in heywell in May 2022, and since then, we’ve seen Ashley and Britt bring their deep beverage industry exper…
Original Research
heywell
· Original study ↗
Methodology
Cited by heywell co-founder in investor spotlight interview
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Functional beverage category: 39% category share of beverage sales. Source: heywell (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/functional-beverage-share-of-beverage-sales
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<blockquote cite="https://lighthousedata.io/data/functional-beverage-share-of-beverage-sales" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- category share of beverage sales for Functional beverage category<br><small>Source: heywell (2025) · <a href="https://lighthousedata.io/data/functional-beverage-share-of-beverage-sales" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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