B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
57%
57% -- share of fulltime creators earning below living wage for full-time creators (2025)
Nearly 57% of full-time creators earn less than $44,000 (the U.S. living wage threshold).
- Defined as earning less than $44,000, the U.S. living wage threshold
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
3,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Influencer Marketing Hub and NeoReach
Primary
Tier B
https://news.influencerjournalism.com/wapo-layoffs-creator-infrastructure/ ↗
Source Article
"Just Go Independent" Is Not a Strategy
A 29-year-old YouTuber now matches France’s biggest network in audience trust. TF1 is partnering with him — and creators like him — to lend the newsroom some of that credibility. Early results suggest some of these alliances aren’t working
A newsroom with no dedicated social staff used the cohort to…
Original Research
Influencer Marketing Hub and NeoReach
· Original study ↗
Methodology
2025 Creator Earnings Report survey of over 3,000 creators
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
full-time creators: 57% share of fulltime creators earning below living wage. Source: Influencer Marketing Hub and NeoReach (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fulltime-creators-below-living-wage-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/fulltime-creators-below-living-wage-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- share of fulltime creators earning below living wage for full-time creators<br><small>Source: Influencer Marketing Hub and NeoReach (2025) · <a href="https://lighthousedata.io/data/fulltime-creators-below-living-wage-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.