B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
71.6%
71.6% -- minimum adult audience share requirement for alcohol advertising (2023)
According to the FTC, alcohol advertisements must ensure that at least 71.6% of the audience is reasonably expected to be 21 or older.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
71.6%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Federal Trade Commission
Primary
Tier C
https://linchpinseo.com/blog/digital-marketing-for-distilleries/ ↗
Source Article
Linchpin SEO : Your How To Guide to Digital Marketing for Distilleries
In an age where digital reigns supreme, distilleries, steeped in tradition and rich histories, find themselves at the crossroads of innovation and heritage. Gone are the days when word-of-mouth or a spot in the local newspaper was enough to secure patronage and sales. Today, with a global market onl…
Original Research
Federal Trade Commission
· Original study ↗
Methodology
FTC regulatory criterion for alcohol advertising
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
alcohol advertising: 71.6% minimum adult audience share requirement. Source: Federal Trade Commission (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ftc-alcohol-ad-audience-requirement
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<blockquote cite="https://lighthousedata.io/data/ftc-alcohol-ad-audience-requirement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71.6%</strong> -- minimum adult audience share requirement for alcohol advertising<br><small>Source: Federal Trade Commission (2023) · <a href="https://lighthousedata.io/data/ftc-alcohol-ad-audience-requirement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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