B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
75%
75% -- share of frustrated b2b buyers willing to switch suppliers for frustrated B2B buyers (2025)
75% of B2B buyers who report frustration when ordering online are willing to switch suppliers.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sana Commerce
Primary
Tier C
https://alhena.ai/blog/ai-b2b-ecommerce-chatbot/ ↗
Source Article
AI for B2B Ecommerce: Pricing, Bulk Orders & Accounts
Original Research
Sana Commerce
· Original study ↗
Methodology
Sana Commerce 2025 research, cited by Alhena AI
Methodology documented
Segmentation
IndustryB2B
Channelcontent
Cite this stat
Plain Text
frustrated B2B buyers: 75% share of frustrated b2b buyers willing to switch suppliers. Source: Sana Commerce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/frustrated-b2b-buyers-willing-switch-suppliers-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/frustrated-b2b-buyers-willing-switch-suppliers-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- share of frustrated b2b buyers willing to switch suppliers for frustrated B2B buyers<br><small>Source: Sana Commerce (2025) · <a href="https://lighthousedata.io/data/frustrated-b2b-buyers-willing-switch-suppliers-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.