B
Evidence Grade B
Graded
under review
Safe to Cite
Current
77%
77% -- consumers more likely to buy new product on friend recommendation for consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bestofsigns.com
Primary
Tier C
https://www.bestofsigns.com/blog/7-low-cost-ways-to-promote-your-small-business/ ↗
Source Article
7 Low
Original Research
bestofsigns.com
· Original study ↗
Methodology
Cited without named original study
Methodology documented
Segmentation
IndustryRetail
Company SizeSMB
RoleAll marketers
Channelinfluencer
Cite this stat
Plain Text
consumers: 77% consumers more likely to buy new product on friend recommendation. Source: bestofsigns.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/friend-recommendation-new-product-77pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/friend-recommendation-new-product-77pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- consumers more likely to buy new product on friend recommendation for consumers<br><small>Source: bestofsigns.com (2026) · <a href="https://lighthousedata.io/data/friend-recommendation-new-product-77pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.