B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

39%

39% -- share of consumers defining healthy food as fresh for US food and beverage consumers (2024)

Name: Share Of Consumers Defining Healthy Food As Fresh Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-04

2024 · n=3,000 · International Food Information Council (IFIC)

39% of American consumers define a 'healthy' food as 'fresh'.

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Attribution: International Food Information Council (IFIC) View source

Lighthouse Research Team

Last verified: 2026-10-04 · How we verify data →

Source verified Evidence graded

Value

39%

Unit

Percentage

Data Vintage

2024

Entity

US food and beverage consumers

Sample Size

3,000

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

International Food Information Council (IFIC) Primary Tier A

https://berryondairy.blogspot.com/2024/06/review-2024-food-and-health-survey-from.html ↗

Confidence: 57/100 Vintage: 2024 Channel: Common Crawl

Source Article

Review the 2024 Food and Health Survey from IFIC through a dairy marketing lens.

Original Research

International Food Information Council (IFIC) · Original study ↗

Methodology

IFIC 2024 Food and Health Survey

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

US food and beverage consumers: 39% share of consumers defining healthy food as fresh. Source: International Food Information Council (IFIC) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fresh-healthy-definition-2024

HTML Embed

<blockquote cite="https://lighthousedata.io/data/fresh-healthy-definition-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- share of consumers defining healthy food as fresh for US food and beverage consumers<br><small>Source: International Food Information Council (IFIC) (2024) · <a href="https://lighthousedata.io/data/fresh-healthy-definition-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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