B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

92%

92% -- id solution adoption rate for French ad sales houses (régies publicitaires) studied in the Baromètre Cookieless (2024-09)

2024-09  · n=25  · NPA Conseil, Médias Square and Reason Why (published via First ID)

92% of the 25 ad sales houses studied in the Baromètre Cookieless had adopted at least one ID solution as of September 2024.

  • Covers 25 specific ad sales houses studied in the Baromètre Cookieless
  • Adoption defined as having adopted at least one ID solution
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Attribution: NPA Conseil, Médias Square and Reason Why (published via First ID) View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2024-09
Entity
French ad sales houses (régies publicitaires) studied in the Baromètre Cookieless
Sample Size
25
Evidence Quality
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NPA Conseil, Médias Square and Reason Why (published via First ID) Primary Tier A
https://www.first-id.fr/barometre-cookieless/ ↗
Confidence: 57/100 Vintage: 2024-09 Channel: Deep Crawl
Source Article
Baromètre cookieless – First-id
Publicité digitale : une nouvelle étape dans l’intégration des solutions cookieless Au cours de l’été, Google a repoussé sine die l’horizon de disparition des cookies, qui était fixé à la fin 2024. La montée en puissance de solutions cookieless permettant de garantir à la publicité digitale un nivea…
Original Research
NPA Conseil, Médias Square and Reason Why (published via First ID) · Original study ↗
Methodology

September 2024 wave of the Baromètre Cookieless, presented Oct 9, 2024 by NPA Conseil, Médias Square and Reason Why at the Future of Cookieless event; based on direct integration survey of 25 régies, 10 ID providers, 19 SSPs and 15 DSPs plus analysis of 21+ billion programmatic ad requests collected by Médias Square in September 2024.

Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
French ad sales houses (régies publicitaires) studied in the Baromètre Cookieless: 92% id solution adoption rate. Source: NPA Conseil, Médias Square and Reason Why (published via First ID) (2024-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/french-regies-id-solution-adoption-sep-2024
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<blockquote cite="https://lighthousedata.io/data/french-regies-id-solution-adoption-sep-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- id solution adoption rate for French ad sales houses (régies publicitaires) studied in the Baromètre Cookieless<br><small>Source: NPA Conseil, Médias Square and Reason Why (published via First ID) (2024-09) · <a href="https://lighthousedata.io/data/french-regies-id-solution-adoption-sep-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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