B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

58%

58% -- percentage of event attendees citing networking as primary reason for attending for in-person event attendees (2025)

2025  · Freeman

58% of attendees say networking is their primary reason for attending in-person events according to Freeman's 2025 Networking Trends Report.

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Attribution: Freeman View source
Lighthouse Research Team
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Source verified Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2025
Entity
in-person event attendees
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Freeman Primary Tier C
https://www.all-along.com/field-notes/conference-icebreaker-questions-pdf ↗
Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Conference icebreaker questions: the printable PDF list
Conference icebreaker questions: the printable PDF list The best icebreaker questions give attendees a problem to share or a decision to compare, not a social performance like 'tell us something surprising'. Co-founder and Product Lead, All Along The best conference icebreaker questions hand people …
Original Research
Freeman · Original study ↗

Cited from Freeman's 2025 Networking Trends Report; methodology not described in source

Methodology documented
Industrymarketing
Plain Text
in-person event attendees: 58% percentage of event attendees citing networking as primary reason for attending. Source: Freeman (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/freeman-networking-primary-reason-2025
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<blockquote cite="https://lighthousedata.io/data/freeman-networking-primary-reason-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- percentage of event attendees citing networking as primary reason for attending for in-person event attendees<br><small>Source: Freeman (2025) · <a href="https://lighthousedata.io/data/freeman-networking-primary-reason-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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