B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- minimum guaranteed roi for France TV Publicité (for specific sectors) (2021)
France TV Publicité commits to guaranteeing a minimum ROI 10% higher than results obtained on competing broadcast channels for qualifying campaigns.
- Applies to advertisers in food, auto, banking, and retail investing at least 500,000 euros in 2021 on linear TV across all France TV channels
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
e-marketing.fr
Primary
Tier A
https://www.e-marketing.fr/Thematique/media-1093/Breves/CGV-2021-France-Publicite-engage-fournir-ROI… ↗
Source Article
CGV 2021 : France TV Publicité s'engage à fournir un ROI 10% supérieur à la concurrence
« La crise a impacté nos revenus, mais elle a aussi permis à de nombreux Français de redécouvrir les programmes TV et notamment ceux du service public. Nous touchons 50 millions de personnes chaque semaine, dont 11 millions de téléspectateurs de moins de 35 ans. Désormais, il s’agit de mettre cette …
Original Research
e-marketing.fr
· Original study ↗
Methodology
Engagement for sectors investing at least 500,000 euros in 2021.
Segmentation
Industrymarketing
Cite this stat
Plain Text
France TV Publicité (for specific sectors): 10% minimum guaranteed roi. Source: e-marketing.fr (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/france-tv-publicite-roi-partenaire
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<blockquote cite="https://lighthousedata.io/data/france-tv-publicite-roi-partenaire" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- minimum guaranteed roi for France TV Publicité (for specific sectors)<br><small>Source: e-marketing.fr (2021) · <a href="https://lighthousedata.io/data/france-tv-publicite-roi-partenaire" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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