B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
73%
73% -- share citing best technology and features as top criterion for Enterprise software buyers (2025)
73% of enterprise software buyers cite "best technology and features" as their top evaluation criterion.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
450
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester Research
Primary
Tier C
https://arisegtm.com/blog/persona-intelligence-behavioural-validation-guide ↗
Source Article
Persona Intelligence: The Behavioral Validation Revolution
Original Research
Forrester Research
· Original study ↗
Methodology
Forrester longitudinal study tracking 450 enterprise software purchases over 18 months
Methodology documented
Segmentation
IndustryB2B
Company SizeEnterprise
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
Enterprise software buyers: 73% share citing best technology and features as top criterion. Source: Forrester Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/forrester-top-stated-criterion-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/forrester-top-stated-criterion-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- share citing best technology and features as top criterion for Enterprise software buyers<br><small>Source: Forrester Research (2025) · <a href="https://lighthousedata.io/data/forrester-top-stated-criterion-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.