B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

32%

32% -- ebook reading device usage rate for Amazon Kindle (2011)

2011  · Forrester

32% of surveyed e-book readers read e-books on Amazon's Kindle.

  • Figures add up to over 100%, indicating respondents could select multiple devices
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Attribution: Forrester View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2011
Entity
Amazon Kindle
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Forrester Primary Tier C
http://www.tainted-archive.blogspot.com/2011/01/wild-west-emonday-making-waves-chris.html ↗
Confidence: 48/100 Vintage: 2011 Channel: Common Crawl
Source Article
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Original Research
Forrester · Original study ↗

Forrester survey of e-book readers, as quoted in a forum discussion cited by the interviewee

Methodology documented
Industrymarketing
Plain Text
Amazon Kindle: 32% ebook reading device usage rate. Source: Forrester (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/forrester-ebook-kindle-share-2011
HTML Embed
<blockquote cite="https://lighthousedata.io/data/forrester-ebook-kindle-share-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- ebook reading device usage rate for Amazon Kindle<br><small>Source: Forrester (2011) · <a href="https://lighthousedata.io/data/forrester-ebook-kindle-share-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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