C Evidence Grade C Use with Hedging Aging

51%

51% -- customer retention rate for customer-obsessed organizations (2024)

2024  · Forrester

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Attribution: Forrester View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2024
Entity
customer-obsessed organizations
C
Moderate quality evidence

Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.

52/100 confidence
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Forrester Primary Tier A
https://emplifi.io/press/emplifi-excellence-award-winners-recognized-for-outstanding-performance/ ↗
Confidence: 91/100 Vintage: 2024 Channel: Cc Extraction
Source Article
Emplifi Excellence Awards recognize winners for innovation
Winners demonstrate impact, innovation, and growth in social media marketing, social commerce, social care, and consumer service. New York, March 5, 2025 – Emplifi, the leading AI social media marketing solution, today announced the winners of its inaugural Emplifi Excellence Awards, an awards progr…
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Original Research
Forrester · Original study ↗

Forrester’s 2024 Customer Experience Index

Channelcommon_crawl
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
customer-obsessed organizations: 51% customer retention rate. Source: Forrester (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/forrester-customer-retention-rate-2024
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<blockquote cite="https://lighthousedata.io/data/forrester-customer-retention-rate-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- customer retention rate for customer-obsessed organizations<br><small>Source: Forrester (2024) · <a href="https://lighthousedata.io/data/forrester-customer-retention-rate-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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