B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
13
13 -- average buying group stakeholders for B2B purchase committees (2026)
The average B2B purchase involves 13 internal stakeholders.
- Specifically refers to internal stakeholders; an additional 9 external participants are also typically involved
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
13
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier C
https://www.datamagnet.co/post/company-buyer-intent-api-account-level-scoring/ ↗
Source Article
Company Buyer Intent API: Account Scoring Explained
Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted.
What Is a Company Buyer Intent API? Account Scoring and Timeline Intelligence
A company buyer intent API tells you which accounts are actively researching a purchase, how far along they are, …
Original Research
Forrester
· Original study ↗
Methodology
Forrester 2026 buying research; external participants average 9
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B purchase committees: 13 average buying group stakeholders. Source: Forrester (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/forrester-buying-group-13-internal-9-external
HTML Embed
<blockquote cite="https://lighthousedata.io/data/forrester-buying-group-13-internal-9-external" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13</strong> -- average buying group stakeholders for B2B purchase committees<br><small>Source: Forrester (2026) · <a href="https://lighthousedata.io/data/forrester-buying-group-13-internal-9-external" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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