B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
82%
82% -- share of buyers feeling sellers unprepared for B2B buyers (2026)
82% of buyers feel that sellers are unprepared.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier C
https://www.axd.agency/post/enhance-performance-and-retention-a-guide-to-sales-team-onboarding ↗
Source Article
Enhance performance and retention: A guide to sales team onboarding
Original Research
Forrester
· Original study ↗
Methodology
Attributed to Forrester
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Cite this stat
Plain Text
B2B buyers: 82% share of buyers feeling sellers unprepared. Source: Forrester (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/forrester-buyers-sellers-unprepared
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<blockquote cite="https://lighthousedata.io/data/forrester-buyers-sellers-unprepared" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- share of buyers feeling sellers unprepared for B2B buyers<br><small>Source: Forrester (2026) · <a href="https://lighthousedata.io/data/forrester-buyers-sellers-unprepared" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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