B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

8 -- average actual evaluation timeline months for Enterprise software buyers (2025)

Name: Average Actual Evaluation Timeline Months Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2025 · n=450 · Forrester Research

Enterprise software buyers have an average actual evaluation timeline of 7.8 months.

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Attribution: Forrester Research View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

Unit

Duration Months

Data Vintage

2025

Entity

Enterprise software buyers

Sample Size

450

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Forrester Research Primary Tier C

https://arisegtm.com/blog/persona-intelligence-behavioural-validation-guide ↗

Confidence: 48/100 Vintage: 2025 Channel: Common Crawl

Source Article

Persona Intelligence: The Behavioral Validation Revolution

Original Research

Forrester Research · Original study ↗

Methodology

Forrester longitudinal study tracking 450 enterprise software purchases over 18 months

Methodology documented

Segmentation

IndustryB2B Company SizeEnterprise Channelcontent

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Plain Text

Enterprise software buyers: 8 average actual evaluation timeline months. Source: Forrester Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/forrester-actual-evaluation-timeline-2025

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<blockquote cite="https://lighthousedata.io/data/forrester-actual-evaluation-timeline-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8</strong> -- average actual evaluation timeline months for Enterprise software buyers<br><small>Source: Forrester Research (2025) · <a href="https://lighthousedata.io/data/forrester-actual-evaluation-timeline-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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