B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
67%
67% -- revenue goal attainment likelihood uplift for revenue professionals (2025)
Teams running formal, documented processes are 67% more likely to hit their revenue goals than teams that do not.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
1,200
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
BoostUp.ai and RevOps Co-op
Primary
Tier B
https://www.prnewswire.com/news-releases/boostupai-and-revops-co-op-release-first-ever-revops-compen… ↗
Source Article
How to Set Data Quality SLAs Between Sales and Marketing Ops (2026)
Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted.
How to Set Data Quality SLAs Between Sales and Marketing Ops
In 2026, B2B contact data decays 25-30% a year, which means a 10,000-record database loses roughly 2,500 to 3,000 usable contacts …
Original Research
BoostUp.ai and RevOps Co-op
· Original study ↗
Methodology
Survey of 1,200+ revenue professionals.
Methodology documented
Segmentation
IndustryB2B
Company SizeAll sizes
RegionUS
RoleAll marketers
Cite this stat
Plain Text
revenue professionals: 67% revenue goal attainment likelihood uplift. Source: BoostUp.ai and RevOps Co-op (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/formal-process-revenue-goal-likelihood-2025
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<blockquote cite="https://lighthousedata.io/data/formal-process-revenue-goal-likelihood-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- revenue goal attainment likelihood uplift for revenue professionals<br><small>Source: BoostUp.ai and RevOps Co-op (2025) · <a href="https://lighthousedata.io/data/formal-process-revenue-goal-likelihood-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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