B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
49%
49% -- win rate relative uplift for organizations with formal sales enablement programs (forecasted deals) (2026)
Organizations with formal sales enablement programs achieve a 49% higher win rate on forecasted deals.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
pifini.ai
Primary
Tier C
https://pifini.ai/feeds/blog/sales-collateral-customer-calls-analytics ↗
Source Article
How to Track Sales Collateral in Customer Calls: Complete Guide
Introduction
Sales teams receive decks, one-pagers, battle cards, and case studies, but most organizations have no way of knowing if those materials ever surface in actual customer calls, let alone whether they influence deal outcomes. Between 60% and 70% of B2B marketing content goes completely unu…
Original Research
pifini.ai
· Original study ↗
Methodology
Relative uplift vs. organizations without formal sales enablement programs; baseline not stated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
organizations with formal sales enablement programs (forecasted deals): 49% win rate relative uplift. Source: pifini.ai (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/formal-enablement-win-rate-uplift
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<blockquote cite="https://lighthousedata.io/data/formal-enablement-win-rate-uplift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- win rate relative uplift for organizations with formal sales enablement programs (forecasted deals)<br><small>Source: pifini.ai (2026) · <a href="https://lighthousedata.io/data/formal-enablement-win-rate-uplift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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