B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
53%
53% -- foreign sales proportion for Musinsa offline stores (2026)
Foreign customers accounted for 53% of total sales across 12 Musinsa global specialized offline stores during the Golden Week holiday period.
- Applies specifically to Musinsa's 12 global specialized offline stores in major tourist commercial areas during the Northeast Asia Golden Week holiday period.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Sources (3)
MK News
Primary
Tier A
https://www.mk.co.kr/news/business/12040964 ↗
Source Article
K패션의 힘…무신사, 글로벌 특화 매장 비중 53% 돌파 - 매일경제
Key Points
-
동북아 황금연휴 기간 무신사 글로벌 특화 매장 12곳의 외국인 매출이 직전 주 대비 30% 이상 증가하며 K패션의 글로벌 인기를 실감하게 했어요. 📈
-
성수 지역 무신사 매장은 외국인 관광객 필수 코스로 떠오르며 매출이 41% 이상 급증했고, 특히 '무신사 스토어 명동'은 전체 매출의 70% 이상을 외국인 고객이 차지했어요. 🛍️
-
외국인 매출 비중이 53%까지 늘어나면서 무신사 오프라인 매장이 내국인 매출 비중을 넘어섰고, 이는 K패션 브랜드 큐레이션 경쟁력이 해외 소비자 수요와 성공적으로 연결되었음을 …
Also cited by
asiae.co.kr
https://www.asiae.co.kr/
2026-08-16
ers.usda.gov
http://www.ers.usda.gov/
2026-08-16
Original Research
MK News
· Original study ↗
Methodology
Sales data from Musinsa's global specialized stores during the holiday period.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Musinsa offline stores: 53% foreign sales proportion. Source: MK News (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/foreign-sales-proportion-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/foreign-sales-proportion-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- foreign sales proportion for Musinsa offline stores<br><small>Source: MK News (2026) · <a href="https://lighthousedata.io/data/foreign-sales-proportion-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.