B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
30%
30% -- share of brands using red for Forbes 100 most valuable brands (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
100
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ngapromotions.com
Primary
Tier C
https://www.ngapromotions.com/blog/16-ways-color-affects-your-branding-and-marketing ↗
Source Article
16 Ways Color Affects Your Branding and Marketing
Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advantage in branding and marketing your company.
- Up to 90% of judgment of a brand can be based on color …
Original Research
ngapromotions.com
· Original study ↗
Methodology
Analysis of Forbes list of 100 most valuable brands
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Forbes 100 most valuable brands: 30% share of brands using red. Source: ngapromotions.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/forbes-top100-brands-red-30
HTML Embed
<blockquote cite="https://lighthousedata.io/data/forbes-top100-brands-red-30" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- share of brands using red for Forbes 100 most valuable brands<br><small>Source: ngapromotions.com (2025) · <a href="https://lighthousedata.io/data/forbes-top100-brands-red-30" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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