B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- share of guests drawn in by food for US restaurant guests (2025)
More than 40% of happy hour / restaurant guests are drawn in by food according to the US National Restaurant Association.
- Stated as more than 40%
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
US National Restaurant Association
Primary
Tier B
https://emcmarketing.com/seven-ways-to-make-happy-hour-work-for-you-and-your-guests/ ↗
Source Article
Seven Ways to Make Happy Hour Work for You and Your Guests | EMC Marketing
Everybody’s Happy
It’s 3 pm at Bartholomew’s Public House in downtown Victoria, and happy hour has just begun. The pub will offer discounted drinks and food specials till 6 pm. Slowly, then quickly, the room begins to fill, a cheerful murmur of voices rise in the air, and the mood lifts with each Da…
Original Research
US National Restaurant Association
· Original study ↗
Methodology
US National Restaurant Association data cited by EMC Marketing; value stated as 'more than 40%'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US restaurant guests: 40% share of guests drawn in by food. Source: US National Restaurant Association (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/food-draws-restaurant-guests
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<blockquote cite="https://lighthousedata.io/data/food-draws-restaurant-guests" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of guests drawn in by food for US restaurant guests<br><small>Source: US National Restaurant Association (2025) · <a href="https://lighthousedata.io/data/food-draws-restaurant-guests" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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