B
Evidence Grade B
Graded
under review
Safe to Cite
Current
68%
68% -- consumers believing food is as effective as medicine for Proactive Health Consumers (Prosumers) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
7,213
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Havas PR
Primary
Tier A
http://theprblog.co.uk/prosumer-pr-reports/health-and-wellness-report/ ↗
Source Article
Health and Wellness in Modern Times
Original Research
Havas PR
· Original study ↗
Methodology
Havas PR Prosumer Report survey of 7,213 adults in 19 countries
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Proactive Health Consumers (Prosumers): 68% consumers believing food is as effective as medicine. Source: Havas PR (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/food-as-effective-as-medicine
HTML Embed
<blockquote cite="https://lighthousedata.io/data/food-as-effective-as-medicine" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- consumers believing food is as effective as medicine for Proactive Health Consumers (Prosumers)<br><small>Source: Havas PR (2026) · <a href="https://lighthousedata.io/data/food-as-effective-as-medicine" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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