B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
15%
15% -- trade promotion and advertising spend share of gross revenue for FMCG brands in India (2026)
FMCG brands in India spend between 15% and 25% of gross revenue annually on trade promotions and advertising/sales promotion.
- Reported as a general industry range (15–25%) without a specific study citation or methodology.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
FireAI
Primary
Tier C
https://fireai.in/answers/can/can-tally-data-be-used-for-bi ↗
Source Article
Can Tally Data Be Used for Business Intelligence?
Quick answer
Yes. FireAI's one-click Tally connector pulls sales, purchase, inventory, financial, and GST data into interactive dashboards with zero-code setup and real-time auto-sync. Pre-built templates transform Tally from an accounting system into a full BI source — no Excel exports, no SQL, no …
Original Research
FireAI
· Original study ↗
Methodology
Range of 15-25% stated; midpoint 20% used. Part of vendor guide on promotion effectiveness; no methodology stated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
FMCG brands in India: 15% trade promotion and advertising spend share of gross revenue. Source: FireAI (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fmcg-india-trade-promotion-spend-share
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<blockquote cite="https://lighthousedata.io/data/fmcg-india-trade-promotion-spend-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- trade promotion and advertising spend share of gross revenue for FMCG brands in India<br><small>Source: FireAI (2026) · <a href="https://lighthousedata.io/data/fmcg-india-trade-promotion-spend-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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