B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
89%
89% -- flyer recall rate for flyer advertising (2025)
89% of people remember receiving a flyer, more than any other form of advertising.
- Secondary citation citing unnamed research
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
designshack.net
Primary
Tier C
https://designshack.net/articles/graphics/design-flyers-that-convert/ ↗
Source Article
How to Design Flyers That Convert: From Attention to Action
How to Design Flyers That Convert: From Attention to Action
Flyers remain one of the most effective marketing tools, whether for promoting events, driving sales, or increasing brand awareness.
However, simply handing out or posting a flyer isn’t enough—it needs to be designed in a way that grabs att…
Original Research
designshack.net
· Original study ↗
Methodology
Cited as 'research' without named original study; secondary citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
flyer advertising: 89% flyer recall rate. Source: designshack.net (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/flyer-recall-rate-89-percent
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<blockquote cite="https://lighthousedata.io/data/flyer-recall-rate-89-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- flyer recall rate for flyer advertising<br><small>Source: designshack.net (2025) · <a href="https://lighthousedata.io/data/flyer-recall-rate-89-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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