B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30%
30% -- app open lift for Flo freemium users (2025)
Flo observed a 30%+ increase in app opens among freemium users during a rollout test of pregnancy content to 30,000 users.
- Source states '30%+' increase
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
30,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Drum
Primary
Tier C
https://growthcasestudies.com/p/flo-growth-case-study ↗
Source Article
Flo Growth Case Study: How This Women's Health App Became A Unicorn
I am very excited about the first edition of Growth Case Studies. Flo is the first company we’ll be studying in this series. I picked Flo as the first case study for the following reasons:
It’s a truly unique company and no other product in its category comes close. Women’s health features are often…
Original Research
The Drum
· Original study ↗
Methodology
A/B rollout test cited from The Drum interview with Flo Chief Editor
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Flo freemium users: 30% app open lift. Source: The Drum (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/flo-content-test-app-opens-30pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/flo-content-test-app-opens-30pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- app open lift for Flo freemium users<br><small>Source: The Drum (2025) · <a href="https://lighthousedata.io/data/flo-content-test-app-opens-30pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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