B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

91%

91% -- consumer awareness of flax for US consumers (2026)

2026  · Ardent Mills

91% of US adult consumers have awareness of flax.

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Attribution: Ardent Mills View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2026
Entity
US consumers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Ardent Mills Primary Tier B
https://www.ardentmills.com/news/ingredient-powerhouses/ ↗
Confidence: 53/100 Vintage: 2026 Channel: Common Crawl
Source Article
Ingredient Powerhouses
Original Research
Ardent Mills · Original study ↗

Ardent Mills Proprietary Research, US consumers 18+

Methodology documented
Industrymarketing
Plain Text
US consumers: 91% consumer awareness of flax. Source: Ardent Mills (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/flax-awareness-91
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<blockquote cite="https://lighthousedata.io/data/flax-awareness-91" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- consumer awareness of flax for US consumers<br><small>Source: Ardent Mills (2026) · <a href="https://lighthousedata.io/data/flax-awareness-91" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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