B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
75%
75% -- profit share for US auto dealers (Fixed Operations department) (2025)
A single department generates 75% of dealers' profit, while 99% of dealers spend $5,000 or less marketing it.
- Podcast promotional teaser; specific department name 'Fixed Operations' is inferred from general auto context rather than explicitly named in text ('the department that generates 75% of their profit')
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Force Marketing
Primary
Tier C
https://www.davidspisak.com/david-spisak-show/99-of-dealers-get-this-wrong ↗
Source Article
John Fitzpatrick: 99% Of Dealers Get This Wrong — David Spisak
John Fitzpatrick: 99% Of Dealers Get This Wrong
He's built one of the fastest-growing marketing companies in automotive nine years running... and he just told us the industry's dirty secret about where dealers are actually losing millions.
John Fitzpatrick, President & CEO of Force Marketing, sits d…
Original Research
Force Marketing
· Original study ↗
Methodology
Podcast guest claim; no methodology stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US auto dealers (Fixed Operations department): 75% profit share. Source: Force Marketing (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fixed-ops-75-percent-dealer-profit
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<blockquote cite="https://lighthousedata.io/data/fixed-ops-75-percent-dealer-profit" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- profit share for US auto dealers (Fixed Operations department)<br><small>Source: Force Marketing (2025) · <a href="https://lighthousedata.io/data/fixed-ops-75-percent-dealer-profit" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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