B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
6
6 -- trip research duration for Multi-day tour travelers ($5,000, 14-day trips) (2025)
A $5,000, 14-day multi-day tour trip is researched over a 6-month period.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6
Unit
Duration Months
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Samba
Primary
Tier B
https://www.sambahq.com/direct-bookings/homepage-teardown ↗
Source Article
Multi-Day Tour Operator Homepage Design: 20 Sites Scored
Multi-Day Tour Operator Homepage Design: 20 Sites Scored
The review-surface teardown — our adjacent scoring of 20 multi-day review pages — looked at where a $5k traveler's trust gets built after the booking decision is underway. This teardown looks at the step before: the homepage that has seconds t…
Original Research
Samba
· Original study ↗
Methodology
Samba editorial claim on research window length
Methodology documented
Segmentation
IndustryTravel & Hospitality
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Multi-day tour travelers ($5,000, 14-day trips): 6 trip research duration. Source: Samba (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/five-thousand-trip-research-window
HTML Embed
<blockquote cite="https://lighthousedata.io/data/five-thousand-trip-research-window" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6</strong> -- trip research duration for Multi-day tour travelers ($5,000, 14-day trips)<br><small>Source: Samba (2025) · <a href="https://lighthousedata.io/data/five-thousand-trip-research-window" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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